Johor Bahru, Thursday, April 08, 2016 – Johor Football Association, the official football club of leading Malaysian football, Johor Darul Ta’zim (JDT) today signed a collaborative agreement with ONEXOX Sdn Bhd, an exclusive marketing arm and subsidiary of XOX Bhd in a first of its kind communications plan that will bring the club’s impressive fan base closer, and keep them more updated on club happenings.
The collaboration announcement was made by Southern Tigers Sdn Bhd, Executive Director, En. Rezal bin Dato’ Rahim, and XOX Bhd, Group Chief Executive Officer, Mr. Ng Kok Heng here, today. It is a means of building more closely knit local community, nurturing a healthier lifestyle and local sports talent, and promoting a healthier lifestyle by sharing the team’s achievements and training schedule and regime, in real-time.
ONEXOX prepaid will be introducing a special edition Southern Tigers Club Prepaid Starter Pack with a customized ONEXOX’s USSD EASY MENU that can be accessed offline or online for free by dialing a special code. The limited edition starter pack is expected to be a sought-after premium among fans as it will bring them closer to their favorite team. It will be available to subscribers nationwide.
ONEXOX’ high speed 4G LTE also allows JDT fans to watch live streaming video from the JDT official website through the JDTTV channel. (http://jdttv.my/).
XOX Mobile has a track record of strong and continued commitment to local sports, and sporting events. It has worked extensively with sports associations and icons in Malaysia. Dato’ Lee Chong Wei as brand ambassador, and it has previously worked with the Football Association of Malaysia and the Badminton Association of Malaysia on sponsorships towards nurturing local sports talents and building a healthier nation
The brand is proud to carry on its close association with sports and local communities through the collaboration with the Johor Darul Ta’zim football club.
Johor Darul Ta’zim is the leading football club in Malaysia. They are the defending champions of the Malaysian Super League, and of the Asian Football Confederation (AFC) Club.
The Southern Tigers fan club is among the most active and innovative fan clubs in the nation with an impressive social media presence of 1.4 million fans on Facebook, 265,000 Instagram followers and 65,000 Twitter followers.
According to XOX Bhd, Group Chief Executive Officer, Mr. Ng Kok Heng, the collaboration will be of great benefit to Southern Tigers fans as USSD EASY MENU checking empowers fans to access the information that matters to them for free, without the intrusiveness of push notifications.
“We realized that ONEXOX has a strong Johor subscriber base, and we could track the spike in data usage whenever a JDT match or happening was underway. We could see that there was a hunger for JDT updates, and we stepped in to assist with this special edition prepaid starter pack with a customized special dialing code,” Mr. Ng said.
“We find that JDT has among the best teams and the best support network in Malaysia with amazingly loyal fans who are involved and hungry for the latest developments of the team. This exclusive service from ONEXOX to Johor Southern Tigers fan club will be of great benefit in keeping everyone updated,” explained Mr. Ng.
According to Southern Tigers Sdn Bhd, Executive Director, En. Rezal bin Dato’ Rahim, the fan club’s success is built on two-way communications and a sense of shared community that has brought the JDT team into the hearts and minds of fans.
“JDT’s fans are like one big family. We want them to be able to share the joy of every JDT triumph with their family and friends without burdening them with extra costs. With the ONEXOX USSD EASY MENU service, they can even get updates even when they are offline. The exclusivity of this prepaid starter pack from ONEXOX will be another benefit that only JST fans can enjoy,” said En. Rezal.
“There are many more opportunities for us to develop this service for Southern Tigers members including instant updates on latest news via text messaging, branded content, and on-ground activities. We look forward to work with the country’s leading football fan club towards bringing more information and a healthier lifestyle to its members,” said Mr. Ng in closing.
Stay tuned and follow ONEXOX’s Facebook fan page and Instagram account for more information.
About XOX Mobile
XOX Mobile is the 1st MVNO in the country, which has been listed on Bursa Malaysia since 2011. XOX Mobile is principally engaged in the business of providing mobile services by blending a holistic approach with continuous research and development to build diverse genuine value for money products, services and content for the young, technology savvy and general Malaysian customer.
Today XOX Mobile has approximately 1.1 million subscribers.
XOX Mobile is a proud recipient of The Brand Laureate Brand Award 2013, and a winner in Malaysia’s 100 Top Brands in 2013 & 2014.
For more information, please visit www.xox.com.my.