Kuala Lumpur, 28 November 2017: The opening of Paradigm Mall, the largest regional mall in Johor has made merrier to Johoreans as Starbucks Malaysia brings in an unprecedented coffee experience to all coffee lovers in the Southern region with the opening of its first Starbucks Reserve™ in the mall which located at the heart of the Skudai district.
Starbucks Reserve™ store opening at Paradigm Mall, Johor Bahru: showcasing coffee culture and passion by providing excellent coffee experience to customers.
The attentive Starbucks Coffee Masters are always ready to craft the perfect cup and to provide an incomparable coffee experience to customers.
The Starbucks Reserve™ store concept comes with unique and remarkable designs in which every detail showcases coffee culture and charm that leads customers through a fascinating coffee experience at its fullest. With the offering of exotic, rare and exquisite Reserve beans which are only available at Starbucks Reserve™, the attentive skills and passionate delivery of Starbucks Coffee Masters also ensure to provide an incomparable coffee experience to customers.
Starbucks Reserve™ Coffee Master, Juad handcrafting a cup of coffee with the Black Eagle espresso machine that is exclusively available at Starbucks Reserve™, Paradigm Mall, Johor Bahru.
Starbucks Malaysia first introduced Starbucks Reserve™, a premium brand extended from Starbucks’ coffee authority in the Malaysian market in 2015. There are a total of five Starbucks Reserve™ stores available in Malaysia, which is located at The Gardens, Sunway Pyramid, Publika, Sky Avenue, and now Paradigm Mall (Johor Bahru).
Other than learning about the history, culture and glamour of Starbucks Reserve™ coffee, customers can also can order their coffee according to their preferred brewing methods such as Pour-Over, Siphon, Chemex, and Nitro.
Starbucks Reserve™ Coffee Master Ayesha demonstrating the Siphon brewing method. This method uses halogen lights or butane flames to produce heat for boiling water and the movement of coffee through chambers. Vapor pressure pushes water upward to brew coffee in the top glass globe, then filtered coffee cascades back down into a glass carafe.
Starbucks Reserve™ Coffee Master Ayesha explaining the different brewing equipment and methods to brew coffee that is available at the Starbucks Reserve™ store.
If you’re looking for the must-taste coffee at Starbucks Reserve™, here are some:
The Nitro Cold Brew is slow-steeped for a smooth taste, infused with nitrogen for a naturally sweet flavor and velvety crema. The Nitrogen creates a rounder mouthfeel and thicker texture, and is deliciously cold right out of the tap. It is immediately served and the velvety crema further enhances the smooth, creamy finish that you can see and taste.
Coffee lovers who want distinct flavors of coffee can use the simple and accessible Pour-Over method which produces consistent, clean and flavorful coffee.
One of the offered Reserve beans is the Sun Dried Brazil Serra Do Boné which gives off sweet aromas of red currant. This coffee is the best complement to caramel or milk chocolate.
Starbucks Reserve™ stores also offer a range of exclusive merchandise that is only available at the Starbucks Reserve™ stores.
For more information, please visit Starbucks Malaysia website at www.starbucks.com.my.
About Berjaya Starbucks Coffee Company Sdn Bhd
Berjaya Starbucks Coffee Company Sdn Bhd is wholly owned by Berjaya Group Berhad and a licensee of Starbucks Coffee International. The company operates Starbucks retail locations throughout Malaysia and is committed to offering the world’s finest coffee while enriching Malaysians’ lives one cup at a time. In 2014, Starbucks Malaysia has been awarded with the HR Best Practices Gold Award in the Malaysia Human Resources Award 2014 – organized by the Malaysia Institute of Human Resources Management (MIHRM). Starbucks Malaysia has been named as Malaysia’s best employer at the Aon Hewitt Best Employers- Malaysia 2015 Awards, receiving the title – ‘Best of the Best’. Aon Hewitt Best Employers Award is deemed to be one of the most prestigious awards in recognizing companies with high employee engagement, compelling employer brand, effective leadership and high performance culture. In 2017, Starbucks Malaysia was recognized in the Restaurant and Fast Food category at the Putra Brand Awards.
For more information, please visit the official site at www.starbucks.com.my or check out our Facebook page at http://www.facebook.com/StarbucksMalaysia/ and through the Starbucks Newsroom
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience please visit us in our stores, online at Starbucks.com and through the Starbucks Newsroom.
Issued on behalf of Starbucks Malaysia by GO Communications Sdn Bhd.
For media inquiries, please contact:
GO Communications Sdn Bhd.
Choulyin Tan, choulyin@gocomm.com.my, +6016 856 7286
Ng Yan Ni, yanni@gocomm.com.my, +6012 552 5173
Tel: +603 7710 3288
Fax: +603 7710 3289
